The profile

Building a best-in-class internal production team is Pete’s expertise.

Peter Hootman
P. Hootman / definitely not on set

Pete is a Head of Production, leading a team of producers, editors, motion designers, and content creators who craft every TV commercial and social and digital marketing video the brand puts out.

Before that, Pete worked as a motion designer, editor, and creative producer on projects for startups, the video game industry, education, medical, non-profits, and consumer devices.

His background is post-production and motion design. He has an eye for direction, a weakness for tinkering with video tools, and a knack for leading production teams that deliver broadcast-quality work.

Pete is also the silent half of Poppy the Flower Truck, the raddest flower truck in the SF Bay Area, where his amazing wife Kristy makes beautiful bouquets.

Selected clients & brands

  • Hulu
  • IGN
  • Cisco
  • SurveyMonkey
  • Whole Foods
  • BitTorrent
  • Lookout
  • Common Sense Media
  • Voxer
  • Deem
  • Lumoid
  • Foodily
  • Fidelis
  • Zoodles
  • Future Fortified
  • Sunshine

Off the clock

Things Pete builds

Pete designs, codes, and ships his own products. See what he’s built, including WantHave and WhatTheGif.

Poppy the Flower Truck

The raddest flower truck in the SF Bay Area. Pete is the silent half; Kristy makes the beautiful bouquets.