Building the studio behind the spots.

01The org

Pete re-architected the production organization into four functional groups. The result: creative output up 30% year-over-year on a flat budget, alongside 60+ national TV campaigns and high-volume digital, OTT, and social work across every product line.

• Content Studio

  A team, a place, and a process for making great social and digital content entirely in-house. Built for speed without giving up craft.

• Motion Design

  Brand-fluent animators and designers who carry campaigns from style frames through broadcast finish.

• External Production

  Big-swing TV and brand work with top-tier production companies, post houses, and VFX partners. Cast, shot, and finished worldwide.

• Production Operations

  The connective tissue: budgets, forecasting, RFPs, SOWs, licensing, and the workflows that keep everything moving.

Behind the structure sits the people work. Hiring, coaching, and developing producers, editors, and motion designers. Leading production through Credit Karma’s transition to operating as a public entity under Intuit.

02The studios

Great in-house work needs purpose-built spaces. Pete built and launched a new internal production studio in Charlotte, NC for scalable digital and social content. Now he’s expanding it into a virtual production volume stage, bringing LED-wall, real-time production capability in-house.

03AI & emerging production

Pete championed AI video tools at Credit Karma, not as a novelty but as production infrastructure: aligning stakeholders on governance, risk management, and production standards, building MCP-driven workflows, and using AI-assisted tool creation to give the team capabilities that didn’t exist a year ago. The goal is simple. Expand what an in-house team can make, and how fast it can make it.

None of it is theoretical. Pete ships his own AI-powered products on nights and weekends. See what he’s built.