Pete Hootman

PeteHootman

Current RoleHead of Production
Intuit Credit Karma
Leading:Motion Design
Content Studio
TV/OTT Production

Pete is Pete is a creative, producer, people leader, designer, writer, product builder, technologist, motion designer, vibe coder, app maker, business starter, contract negotiator, editor, process maker, operations expert, knowledgeable but not a real Business Affairs manager, video codec enthusiast, tinkerer, maker, world builder, robot whisperer, Toyota Land Cruiser fan, border collie lover, coffee sipper, pretend audiophile, Japanese raw denim wearer, letterpress hobbyist, vintage collector, retired photographer, terrible welder, semi-decent woodworker, ok mechanic and bit too into home network engineering..Pixel pushing, keyframe wrangling, and idea tinkering make Pete happy.

4 functional groups60+ national campaigns+30% output growth, flat budget YoYThe leadership story →

Cover story / No. 01 / Credit Karma / 2 spots

Credit Spark

Credit Spark turns the bills you already pay into credit you can actually see. Two spots, two very different humans: a birdwatcher whose paid bills take off as a flock of paper birds (and land him the apartment), and a gamer whose utilities glow like loot drops on the way to a bigger monitor. Same product, same happy ending for the credit score.

Medium
Technique

01Credit Karma2016–2026 (29)

  1. No. 01Credit SparkCredit Karma2 spots
  2. No. 02Card OptimizerCredit Karma3 spots
  3. No. 03MomentumCredit Karma4 spots
  4. No. 04Outsmart the SystemCredit Karma3 spots
  5. No. 05KeepsakesCredit Karma3 spots
  6. No. 06Car TroubleCredit Karma3 spots
  7. No. 07Next LevelCredit Karma2 spots
  8. No. 08KarmaverseCredit Karma2 spots
  9. No. 09Content Studio Social+DigitalCredit Karma2 spots
  10. No. 10SwipeCredit Karma3 spots
  11. No. 11Create Your Own KarmaCredit Karma4 spots
  12. No. 12Member Stories AnimatedCredit Karma8 spots
  13. No. 13Time to UpgradeCredit Karma2 spots
  14. No. 14Bad NeighborsCredit Karma3 spots
  15. No. 15Member Stories Live ActionCredit Karma3 spots
  16. No. 16Cards & LoansCredit Karma2 spots
  17. No. 17JokesCredit Karma6 spots
  18. No. 18TaxCredit Karma1 spot
  19. No. 19Piggy BankCredit Karma1 spot
  20. No. 20MarketplaceCredit Karma2 spots
  21. No. 21MythCredit Karma3 spots
  22. No. 22ReliefCredit Karma1 spot
  23. No. 23BlobfishCredit Karma1 spot
  24. No. 24Bad RoommatesCredit Karma3 spots
  25. No. 25SavingsCredit Karma1 spot
  26. No. 26Bad for DramaCredit Karma3 spots
  27. No. 27Just Found OutCredit Karma2 spots
  28. No. 28Canada LaunchCredit Karma3 spots
  29. No. 29UpswingCredit Karma2 spots

02The Documentary2022 (1)

  1. No. 30Locked Out DocDocumentary Film1 spot

03The Startup Years2011–2016 (21)

  1. No. 31SunshineSunshine1 spot
  2. No. 32Lumoid ADLumoid1 spot
  3. No. 33IGNIGN1 spot
  4. No. 34CiscoCisco1 spot
  5. No. 35Odds and endsVarious1 spot
  6. No. 36LumoidLumoid1 spot
  7. No. 37FoodilyFoodily1 spot
  8. No. 38CreditKarmaCredit Karma1 spot
  9. No. 39Lookout HolidayLookout1 spot
  10. No. 40Future FortifiedFuture Fortified1 spot
  11. No. 41Survey MonkeySurveyMonkey1 spot
  12. No. 42VoxerVoxer1 spot
  13. No. 43HuluHulu1 spot
  14. No. 44Whole FoodsWhole Foods1 spot
  15. No. 45FidelisFidelis1 spot
  16. No. 46ZoodlesZoodles1 spot
  17. No. 47CSM GraphiteCommon Sense Media1 spot
  18. No. 48CSM Digital FootprintCommon Sense Media1 spot
  19. No. 49BittorrentBitTorrent1 spot
  20. No. 50DeemDeem1 spot
  21. No. 51Lookout GoogleLookout1 spot