After Lumoid's launch video they approached me again to create a couple spots to play as Youtube pre-roll ads. The first was a 30sec recut of the earlier launch video and the second was this all new 15sec spot. The idea was to highlight three of their kits as quickly as possible and yet still get the message across that they rent them out at affordable rates. It was a quick turn around but we still had a lot of fun playing with the lighting for the table top studio and using a motion control camera rig to pull off the seamless moves.
Director, Concept, Animation: Peter Hootman
DP: Jon Blomgren
Gaffer: Jon Bolf