Canada Launch - Credit Karma
In 2016 Credit Karma made the move to launch in Canada, I was tapped to lead the TV campaign to introduce all of Canada to Credit Karma, this campaign launched just as the service went live. I worked closely with TAXI in Vancouver to concept and produce these 3 spots and the talented team at Adhoc content in Toronto to shoot them. Credit Karma is now the largest Free Score service in Canada with the most users and growing.
Company: Credit Karma
CK Account/Producer: Peter Hootman
Creative Director: Jay Gundzik
Account Director: Heather Fletcher
Production Company: Adhoc
Director: Peter Martin