Canada Launch - Credit Karma

In 2016 Credit Karma made the move to launch in Canada, I was tapped to lead the TV campaign to introduce all of Canada to Credit Karma, this campaign launched just as the service went live. I worked closely with TAXI in Vancouver to concept and produce these 3 spots and the talented team at Adhoc content in Toronto to shoot them. Credit Karma is now the largest Free Score service in Canada with the most users and growing.


  • Company: Credit Karma

  • CK Account/Producer: Peter Hootman

  • Agency: TAXI

  • Creative Director: Jay Gundzik

  • Account Director: Heather Fletcher

  • Production Company: Adhoc

  • Director: Peter Martin